If brands aren’t engaging consumers in the right way with relevant information using first-party data targeting, then it’s pointless.įor large sites and networks that can request and implement logins for access to content, or those who with newsletters and frequent communication via email – sites like, ,, – first-party data will be the golden ticket. Let’s remember with first-party data collection advertisers and publishers are required to follow proper data privacy management, both from a regulatory standpoint, but also from a consumer engagement point of view. It’s even more valuable when consumers validate this data for example, when a user signs up to receive emails or text messages in return for a discount or other benefit. Login data is considered the highest standard of consumer data as it implies consent and accuracy, and it can be used as granular input for targeting and personalization. Brands and publishers, both big and small, must focus on using first-party data more strategically and in different ways.Įmail addresses, in particular, will become the main focus for publishers. We know that first-party data is more accurate than third-party data. In this article, we break down the top 4 cookieless identity solutions that advertisers, brands, and publishers can start enabling now to be prepared for a cookieless future when the time comes. So what do digital players need to do to start preparing for a cookieless future? Start implementing and testing cookieless solutions. Google recently announced it will postpone its third-party cookies deprecation until 2023 citing the need for further testing of its Privacy Sandbox. Walled gardens like Facebook and Google are enforcing cookieless alternatives and plan to abolish the use of third-party cookies in the near future. The programmatic industry is quickly evolving to bring consumer privacy front and center. Regulatory changes like the implementation of the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), not to mention various high-level data breaches in the past years, have raised even more concerns around data privacy, specifically consumers’ rights regarding how their data is collected, by who, and how it's used. The digital sector has been harnessing data over the past decade mostly through the use of cookies, small text files that work like identification marks to track web pages as well as users who visit these sites.Ĭookies help publishers and advertisers learn more about consumer audiences and aid in targeting consumers with relevant messages. This policy is effective as of 1 July 2020.Targeting and identity solutions to prepare for a cookieless future If you have any questions about how we handle user data and personal information, please contact us. Your continued use of our website will be regarded as an acceptance of our practices around privacy and personal information.
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We don't share any personally identifying information publicly or with third parties, except when required to by law. What data we store, we will protect within commercially acceptable means to prevent loss and theft and unauthorized access, disclosure, copying, use or modification. We only retain collected information for as long as necessary to provide you with your requested service. We also let you know why we are collecting it and how it will be used. We collect it by fair and lawful means, with your knowledge and consent. We only ask for personal information when we truly need it to provide a service to you. It is 365 Cleaning's policy to respect your privacy regarding any information we may collect from you across our website,, and other sites we own and operate.
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